Digital Marketing Course After 12th : Complete Guidance
Overview
A digital marketing course after 12th is one of the best career options for students who want to start their own business. Since almost everything is now online, businesses need digital marketers to promote their products and grow their brand. In this course, you will learn valuable skills such as social media marketing, search engine optimization, Google Ads, content writing, affiliate marketing, e-mail marketing and even a little coding.
You don’t need any special degree – just a genuine interest in basic computer knowledge and a willingness to learn. Whether you are from the field of science, technology, or art, this course can be an excellent fit for you. After completing it, you can get a job, work from home, pursue a passion, or even start your own online business.
If you are still struggling after the 12th, Digital Banao is here to help you get on the right track.
What is Digital Marketing
Digital Marketing is a process in which products and services are promoted through the internet and digital platforms, including social media, search engines, emails, and Mobile Apps. Through Digital Marketing, we can reach our products and services to the right audience. Through this, we can convert our small business into a big brand or a company.
Digital Marketing is better than traditional marketing. We will understand this through an example. If you have a saloon and you have put up banners of your saloon on the roads, then will those banners be seen only by your target audience or not? All the people passing by on the streets will see those banners, whether they are your target audience or not. If you create a Facebook page for your salon and run Facebook ads, you can target those ads specifically to your desired audience. Additionally, you can display your ad in as many areas as you want. This is budget-friendly.
What You Will Learn In Digital Marketing Course After 12th?
You will gain many skills in the Digital Marketing Course. This course covers the following topics.
Search Engine Optimization, Social Media Optimization, Google Ads, Social Media Ads, e-Mail Marketing, Whatsapp Marketing, Content Writing, Affiliate Marketing, e-Commerce, Content Creation, AI Tools and more. After completing these topics, you will be a certified Digital Marketer.
So let us tell you about all these topics one by one.
Search Engine Optimization
Search Engine means (Google, Yahoo, Bing, DuckDuckGo, Baidu, and more), i.e., where a user searches their query, and Optimization means using the best possible tool of Search Engine for your work, i.e., improving your website’s content, advertisement, or strategy according to the Search Engine. In local language SEO, we optimize our website’s content and images in such a way that our website ranks at the top of Google’s SERPs (Search Engine Result Pages).
There are three types of SEO.
- On-Page SEO : On-page SEO means putting the keywords on which we want to rank our website on the SERPs (Search Engine Result Pages) of the Search Engine (Google) in the Content, Title, Description, and Image Tags of your website.
- Off-Page SEO : Off-page SEO stands for “off the page,” which refers to visiting other websites or platforms and including your content and URL there so that users visiting those platforms or websites can read it and visit your website, which will place your website at the top of Google’s search engine results pages.
In this we do some activities like Blog Posting, Content Submission, Social Bookmarking, Video Submission, Infographic Submission, PPT Submission, Guest Posting and more.
- Technical SEO : Technical SEO includes some technical work on your website, like the robots.txt file, XML Site Map, and connecting your website with Search Console & Analytics.
SMO (Social Media Optimization)
Social Media Optimization (SMO) is a process in which business owners create profiles for their business on social media platforms such as Instagram, Facebook, Twitter, LinkedIn, etc and post daily related content about their products and services. They also reply appropriately to customers’ messages and comments. This helps their audience learn about their products and services, creating maximum awareness about their business.
Example:
If you regularly post engaging content, use the right content, respond to comments, and keep your profile updated, more people will pay attention to your page and follow.
Social Media Ads.
Social media ads are paid advertisements that appear on platforms such as Facebook, Instagram, YouTube, LinkedIn, Twitter (X), and others, promoting a business, product, service, or content to a targeted audience.
In simple words:
Social media ads are paid promotions that help you reach more people on social media, even if they don’t follow you.
For example, I have an institute, Digital Bano, that provides a digital marketing course. I want to run my social media ad. First, I will need to create an engaging post or a short reel offering a discount. Then, you will need to write a description that aligns with the ad and include relevant hashtags. According to course, I will have to select my targeted audience this specific age (15 to 35) or 12th Passed out Students, gender (Male and Female), area (Under 10 Km radius), Time Schedule, Select Goal (Profile Visit, Website Click, WhatsApp Message, Call, etc., according to you you will have to set a per day budget. Your ad on Facebook and Instagram will be analyzed for some time, then it will run.
Google Ads.
Google Ads is a platform where you can pay to have your website on top results . Through this, you can pay money to show your ads on Google search results, YouTube, websites, and apps.
Simple Words:
If you search for something on Google like “best digital marketing course After 12th”, then an “Ad” is written before the first few results – these are Google Ads. These companies pay Google so that their ad appears on top.
For example, you are selling a “Digital Marketing Course” on your website. You want that when a student searches on Google – “Best Digital Marketing Course” then your website should appear in the top ad.
e-Mail Marketing
Email marketing means sending useful and interesting emails to your customers or visitors so that they stay connected with your brand and encourage them to take action (like buying a product, signing up with you, or reading your blog).
Here are some of the best email marketing tools: Mailchimp, Mailerlite, ChoiceKit, etc.
Example:
You run a Digital Bao and collect emails from people who are interested in your course.
Now you can send them emails like this:
“A new baby is starting soon – book your seat today!”
“Your free e-book is inside – download it now”
Affiliate Marketing
Affiliate Marketing is an online business model where you promote other people’s products or services, and when someone buys a product through your given link, you receive a commission.
Example:
If you promote an Amazon mobile on your blog or Instagram, And someone buys that mobile from your link. Then you will receive a commission, without having to create the product, and without worrying about delivery.
Top 5 Affiliate Marketing Platforms.
Amazon Associates
Flipkart Affiliate
Digistore24
ShareASale
e-Commerce
E-Commerce is the process of buying or selling products/services through websites or e-Commerce platforms like Flipkart, Amazon, Meesho, Myntra, Nykaa etc rather than visiting physical shops.
Content Creation
Content creation involves creating useful, valuable, or entertaining material (called “content”) that you share online to educate, inform, engage, or inspire people.
Best Tools For Using Content Creation.
Canva / Adobe Photoshop – Use for creating graphic content like Social media posts, Website banners, YouTube thumbnails, Infographics, and more
CapCut / InShot – Use for editing Social media reels, YouTube shorts, and long videos, and more.
ChatGPT / Grammarly – Use for Blog writing, Hashtags, Social media descriptions, and more.
Notion – Use for planning content calendar
Note: You Should Also Read These Helpful Blogs:
- Best Courses After the 12th – Choose the Best Career Option
- Best Free AI Tools – Best free ai tools
Choose the Right Course (Online or Offline)
- Online Course Free or Paid :
Free: Google Digital Garage, HubSpot Academy, Meta Blueprint
Paid: Coursera, Udemy, Growth With Google etc.
- Offline Course : Skill Circle, DigiPerform, School of Digital Marketing, IIM Skills, NIIT
Build Your Portfolio
After completing a digital marketing course after 12th, build your digital marketing portfolio. Your portfolio should be very attractive so that any company gets impressed after seeing your portfolio and offers you a job.
I will tell you some websites to make your portfolio, with the help of which you can make your portfolio very amazing.
Awwwards
Dribbble
Killer Portfolio
Figma
By visiting these websites, you can see some sample portfolios that will help you in making your portfolio.
Apply For Internships or Start Freelancing
After completing your digital marketing course you can apply for Internship and get experience in this field. Work on live projects like SEO, SMO, Google Ads, etc and create your profile in freelancing websites and earn money without investment.
We will tell you about some of the best websites where you can find internships and freelancing projects.
- Internships : LinkedIn, Apna, Indeed, Workindia, Internshala, etc.
- Freelancing : Freelancer, Fiver, Upwork, Behance, etc
Career Options in Digital Marketing Course After 12th :
Digital Marketing is a very comprehensive course in which you are taught different skills, but after completing this course, you can become a specialist in any skill of your interest and in which you can perform best. There are many digital marketing jobs.
Job Roles in Digital Marketing
- Digital Marketing Executive
- SEO Executive
- Social Media Manager
- Google Ads Expert
- Content Writer
- E-commerce Marketer
- Freelancer
- Influencer/YouTuber
- Start Your Own Agency!
Future Scope of Digital Marketing
We tell you about the future of Digital Marketing through data.
According to the data of January 2025, Internet Users are 806 million people, which means half the population of India, and Social Media users are 462 million people, which is 32% of India’s population.
Let us tell you about another aspect of online shopping. In India, in 2024, around 270 million people did online shopping in e-retail, whereas in 205, 350 million people did online shopping, which means 33% of internet users are doing online shopping, and in the future, this number can increase to 46%.
This data shows the increasing growth of digital marketing as the number of internet users and social media users is increasing every year, and day by day, people are moving towards online shopping.
Salary of Digital Marketing
Digital Marketing salary depends on skills, experience, and job role.
Average Monthly Salary (2025):
Experience Level Salary Range (Per Month)
Fresher (0–1 year) ₹15,000 – ₹30,000
1–3 Years Experience ₹30,000 – ₹60,000
3–5 Years Experience ₹60,000 – ₹1,00,000+
5+ Years / Manager Level ₹1,00,000 – ₹3,00,000+
Conclusion
Starting a career in a digital marketing course after 12th is a smart and future-ready decision. You don’t need a technical degree—just a strong interest, consistent practice, and the right skills. With the rise of online businesses and social media, companies are actively looking for digital marketers.
If you begin early, learn from the right course, and work on real-life projects, you can start earning within months, either as a freelancer, intern, or full-time professional. Whether you’re from a commerce, arts, or science background, digital marketing is for everyone.
Start learning, build your portfolio, and grow step by step. The digital world has unlimited opportunities, and your career can begin right now!
Frequently Asked Questions
Answer: It helps businesses reach a wider audience, target specific customer segments, measure real-time performance, and get better returns than traditional marketing.
Answer: It depends on the strategy. SIO can take 3-6 months to show results, while PSP and social media advertisements can generate traffic and leads almost immediately. Continuity and strategy are most important.
Answer: SIO (search engine optimization) is organic and focuses on getting free traffic from the search engine.
PSP is a free advertising platform that charges you each time a user clicks on your ad.
Answer: Search engine optimization, social media optimization, Google advertising, social media advertising, e-commerce, content marketing, content creation, e-commerce.
Answer: To start digital marketing, gain basic knowledge of key areas such as SEO, content marketing, social media marketing, e-commerce, and analytics. Then, develop your business skills by working on personal projects, such as creating a website or starting a blog. Finally, build your online presence and network with other digital marketers to gain experience and find opportunities.
